Business Marketing Strategy: Cases, Concepts and Applications (Hardcover) - Hardcover

Rangan, V. Kasturi ; Shapiro, Benson P. ; Moriarity, Rowland T., Jr.

9780256169119: Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

ISBN 10: 025616911X ISBN 13: 9780256169119 Publisher: Richard d Irwin , 1994

Synopsis

A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.

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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

Rangan, V. Kasturi,Shapiro, Benson P.,Moriarity, Rowland T., Jr. Published by Richard d Irwin , 1994 ISBN 10: 025616911X / ISBN 13: 9780256169119 Used / Hardcover

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